DESIGNWORKS 2022

Petco Reddy SoHo Boutique

New York, NY

Little Diversified Architectural Consulting, Inc. – Charlotte

Reddy SoHo is NYC’s latest boutique and the first concept flagship for Reddy, Petco’s lifestyle and fashion brand for dogs. Reddy is Petco’s most popular private label brand, inspired by millennial urban pet parents looking for high-quality, innovative, functional, and sustainably made products. Located in Manhattan’s SoHo district, the new store is the first freestanding retail location for Reddy, featuring a curated product selection combined with an array of exclusive pet-centric experiences and services.

The store has an urban boutique look and feel, with an industrial design, accented by Reddy’s signature red and iconic camp patterns and crafted details. In addition to a broad assortment of Reddy merchandise across apparel, accessories, and supplies, the store provides a gourmet food section by “Just food for dogs” and several interactive experiences and amenities, including:
• Leather-clad fitting station where customers can get “the perfect look and fit” for their pet.
• Customization station to personalized pet tags, an on-site product monogramming, and patch service.
• Exclusive, complimentary amenities for pets, including sanitary water stations, a
• “treatery” and sprinkled whipped cream cups for a casual puppuccino.
• JustFoodForDogs fresh nutrition station offering a range of high-quality dog foods and treats; and
• “Bark Board” for community updates and a pet polaroid wall.

Other features include a lounge area with free Wi-Fi and, and an “adventure concierge” for customers to plan activities with their pets, along with a calendar of recommended monthly activities in and around the city.