DESIGNWORKS 2020

VeloPops

Matthews, NC

Wagner Murray

Owners of a new fresh-made pops concept, VeloPops, tasked our team with developing a branded environment for their store that was “instagrammable” and approachable to all ages. With pop manufacturing occurring inside the shop, we had the added challenge of addressing both sales and production needs.

The word “Velo” which is French for “bicycle,” served as a starting point for the design concept by inspiring ideas of playfulness, motion, and simple ways to connect. To translate this into the design we created moments that would generate customer connection points and encourage social media interaction. From the vibrant wall mural and large logo emblems, to the tongue-in-cheek restroom graphics, engaging photo-ops are at every turn. Intentional use of colorful accents against neutral finishes creates playful energy throughout. The subtle orange tire tread graphic and custom bicycle installation on the patio enforce the concept through a more literal approach.

The space plan is divided into two zones, the kitchen, and retail shop. These were strategically organized to maximize efficiency of both pop manufacturing and customer traffic flow. Large viewing windows include patrons in the fun of the pop-making process. Deliberate placement of the merchandise display encourages customers to browse while they wait in line. Moveable furniture pieces allow different size groups to gather indoors, while the game area on the patio invites people to move and connect over their frozen treats. The end result is a well-organized store that successfully reflects VeloPops’ brand identity through creating playful interaction points for customers.