Charlotte, NC | Charleston, SC | Columbia, SC | Greensboro, High Point & Winston Salem, NC | Raleigh, Durham & Chapel Hill, NC | Greenville & Spartanburg, SC | Wilmington, NC |
DESIGNWORKS 2025
Corporate Medium – Honorable Mention
Truist Financial Institution | Truist Hudson Yards
New York City, NY
Perkins & Will
Prioritizing Innovation, Well-being, and Hospitality.
Truist Financial Corporation, established in North Carolina in 2019, has expanded its reach with a new two-story office in Manhattan’s Hudson Yards. This move signifies Truist’s bold entry into New York City’s financial scene, strategically placed at 50 Hudson Yards. By choosing the west side over the traditional hubs of Midtown or the Financial District, Truist showcases its innovative and forward-thinking vision. The project merges innovation with prime location, tailored to the distinct needs of the New York market.
The office creates a presence in New York by stepping into Truist’s established identity: frictionless customer experience, southern hospitality, and bold vision.